‍How Much Does a Website Redesign Cost in 2025? + Real Example & Expert Tips

Thinking about redesigning your website in 2025? Before you dive in, let’s talk numbers. Because whether you’re budgeting for a sleek refresh or a full-blown digital overhaul, knowing what it actually costs (and why) can save you serious time, money, and stress.

Website Redesign - Why should I even do this?

Fair question. A website redesign isn’t just about fresh colors or trendy fonts. It’s a strategic move to stay relevant and competitive in a fast-evolving digital world.

The web doesn’t stand still. New technologies emerge, search engine algorithms shift, and your audience’s needs and behaviors evolve. So ask yourself: If everything else is changing - why shouldn’t your website?

7 more reasons why a website redesign can be a smart investment:

• Better user experience (UX): A clean, intuitive design keeps visitors engaged and boosts conversions.
• Mobile-first functionality: With most traffic now coming from mobile, responsive design isn’t optional, it’s essential.
• Improved SEO performance: Outdated code, poor structure, and slow loading times can hurt your search rankings.
• Alignment with new business goals: If your business has evolved, your website should reflect that growth and strategy.
• Stronger security: Older platforms and plugins are vulnerable. A redesign improves safety and stability.
• A more professional look: Your website is the face of your business and first impressions are everything nowadays.

Website Redesign Cost: Typical project prices

Let’s get one thing straight: there’s no one-size-fits-all price tag for a website redesign. Every project is different and so are the costs.

From the number of pages and the complexity of features, to the choice between agency, freelancer, or DIY. All of these factors influence the final cost. That’s why it's more useful to think in price ranges based on project types, rather than chasing a single number.

Here’s a quick comparison to help you understand the typical cost brackets:

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Website Redesign Pricing: 7 Factors, that take influence

So, why do website redesign costs vary so much? Because you're not just paying for pixels. You're investing in strategy, technology, and results. The total cost of your website redesign depends on a mix of factors that go far beyond “how it looks.”

Understanding these variables helps you budget smarter and set realistic expectations to avoid surprise expenses along the way. Whether you're working with a freelancer, agency, or internal team - here are the most common key cost drivers you need to know about.

New Web Design or complete relaunch?

First thing to consider: Is it really just the website design you want to update or are we talking about a complete new setup, including your site structure, integrations like your CRM, and possibly a new content strategy?

• A new website design typically means refreshing the look and feel. Things like updating colors, fonts, layout, and maybe refining navigation. The structure and content largely stay the same. This is faster and obviously less expensive.
• A complete relaunch, on the other hand, often involves rethinking everything: user journeys, content strategy, technical stack, SEO architecture, integrations - the whole digital ecosystem. This definitely has a higher value, but also higher costs.

Full Service Web Development?

Not all redesigns are created equal and not all teams can handle every piece of the puzzle. If your project goes beyond design and into the technical deep end, you’ll likely need full-service web development. That includes everything from front-end and back-end coding to CMS customization, API integrations, performance optimization, and even DevOps in more complex cases.

This becomes especially important if you’re:

• Migrating to a new platform (e.g. switching to WordPress or headless CMS)
• Adding new functionality (e.g. user portals, calculators, booking systems)
• Connecting tools like CRMs, email marketing platforms, or eCommerce systems
• Optimizing speed, security, and scalability for higher traffic volumes

Content updates or migration

Design is what catches the eye but content is what drives action. And when redesigning your website, dealing with existing content is rarely a plug-and-play situation.

Before booking your redesign ask yourself:

• Do I want to keep my current content, but move it into a new layout?
• Will I need to rewrite or optimize existing content for SEO and clarity?
• Am I adding new content types (case studies, product pages, landing pages)?
• Is there a content migration involved (especially if switching CMS or platforms)?

This can have a big impact on pricing. Manual migration of dozens or hundreds of pages takes time and effort. So does writing content that’s well-structured, keyword-optimized, and user-focused.

SEO Setup

A stunning new design won’t help if your traffic drops off a cliff after launch. That is why considering your SEO is super important. Redesigning without considering SEO is like renovating a store and forgetting to put up a sign outside.

An SEO Setup or Adjustments will definitely have an impact on the pricing of your relaunch. Things that might have an impact:

• Planning optimized URL structures
• 301-redirections
• Performance optimization
• On-page improvements
• Migrating or optimizing Meta-Data
• Fixing technical issues in terms of indexing
• Setting up or updating schema markup and structured data

Platform (Webflow, WordPress, Shopify, custom CMS, etc.)

Next to the type of your webpage (Local Service Site, B2B Site, Online Shop, ...) also the platform you are using will have an impact on the pricing. Each platform needs a different approach. Thinking about a migration from platform A to platform B?

• WordPress (most popular CMS) is flexible, cost-effective, and has tons of plugins but it still requires skilled developers for custom work and security hardening.
• Webflow is an ideal choice for clients looking for a custom, scalable website that stands out in both design and functionality. It combines the flexibility of custom design with the power of a robust CMS.  With Webflow’s hosting, performance is optimized, offering faster load times and greater security.
• Shopify is great for eCommerce. It's user-friendly and scalable, but customization often requires a developer familiar with Liquid (Shopify’s templating language).
• Custom CMS or headless solutions (like Strapi, Contentful, or Sanity) offer max control and scalability but they’re typically the most expensive to build and maintain.
• DIY platforms like Wix or Squarespace might lower up-front costs, but they can be limiting for long-term growth and SEO.

Compliance & Accessibility

After a relaunch, you’ll often introduce new features, integrations, or third-party services and that means your legal documents (like privacy policies, terms of use, or cookie notices) need to be updated accordingly.

Depending on your region and industry, your website may need to meet specific legal and accessibility requirements, such as GDPR (General Data Protection Regulation) for users in the EU, CCPA (California Consumer Privacy Act) for users in California, ADA (Americans with Disabilities Act) compliance in the U.S, and much more.

Meeting these standards often requires additional planning, testing, and development work especially if your site includes forms, account logins, or dynamic content.

Maintenance & Ongoing Support

Redesigning your website is just the beginning. Keeping it up and running smoothly is a whole different story. Can you handle the web maintenance on your own or do you need constant support from the agency?

Post-launch, you'll need a plan for:

• Regular updates to your CMS, plugins, and security patches
• Performance monitoring and bug fixes
• Backups and disaster recovery
• Possibly content updates, UX testing, or analytics reviews

Some agencies offer monthly support retainers, while freelancers may bill ad hoc. Either way, don’t skip this. Ignoring maintenance can lead to bigger, costlier issues later.

In-house vs Freelancer vs Agency: What's better in terms of costs and results?

One of the biggest decisions in any website redesign project? Who’s going to build it.

First: There’s no universally “best” option. In the end, it always depends on your expectations and what you’re able (or willing) to handle yourself. Your budget, your timeline, and the complexity of the project all play a role in deciding which setup makes the most sense for your specific case.

Before you commit to a partner, consider this:

• Do you have in-house expertise to solve tasks on your own?
• Do you want a single specialist or an entire team behind your project?
• Are you building a basic website or a scalable business platform?

Hidden Costs, you should be aware of

Even with a clear scope and solid planning, there are often a few additional costs that don’t show up until later in the process. A website redesign brings many moving parts together. Elements like media licenses, plugin subscriptions, or internal team training can easily be missed in the early stages. These aren’t necessarily unexpected, just details that tend to surface once the project is already underway.

Especially for larger or more complex websites, it’s a smart move to bring in professional support - whether that’s an experienced freelancer or a specialized web agency. They can help you identify these hidden factors early, prevent costly surprises, and make sure your budget is realistic from the start.

By understanding what might come up, you’ll be able to plan more accurately and budget smarter for your relaunch. Things that should be discussed with your partner:

1. Stock Photos and Media Licensing: Need high-quality images or videos? Make sure to clarify whether stock assets are included in the redesign or if you’ll need to purchase licenses separately. → Ask your redesign partner upfront how media costs are handled.
2. Third-Party Tools & Subscriptions: Will your new website use tools like chat widgets, email platforms, or SEO plugins? Many of these come with monthly or annual fees. → Plan ahead: Know what features you need and whether they come with extra costs.
3. Training & Onboarding for Your Team: Switching to a new CMS or platform? Your team might need training or onboarding to manage the site effectively. This could mean extra hours or paid sessions post-launch. → Make sure training is part of the project conversation early on.
4. Scope Creep: You start with 10 pages, but halfway through you want 20. Or decide to add a blog, a booking tool, and newsletter signup. Every new feature = more cost. → Ask your partner how they handle scope changes and how they communicate cost impacts.
5. Delays and Bottlenecks: Waiting on content, feedback, or internal approvals? These slowdowns can affect the timeline, especially with fixed-cost or retainer-based contracts. → Work with clear deadlines on both sides, and agree on what happens if they’re missed.
6. Adjustments after relaunch: It’s common to spot small bugs or make tweaks after the website goes live. But if your contract is already closed, you could end up paying extra. → Check whether your agreement includes a 1–2 month window for free adjustments after launch.

Real Use Case: This is how it can work

Let’s take a look at how a strategic website redesign helped our client, a mid-sized property management company, turn digital underperformance into real business growth, including more qualified leads while lowering marketing spend.

The Starting Point

Our client was managing over 100 rental units but their online presence didn’t reflect their professionalism. The existing website had poor UX, an outdated design, and was difficult to navigate, especially on mobile. Key service pages were hidden, contact forms didn’t work consistently, and site speed was frustratingly slow.

Despite running paid ads, the company struggled to generate qualified leads. High marketing costs produced minimal results, and potential clients often dropped off before taking action.

The main website issues in a nutshell:

• Confusing navigation and structure
• Non-responsive design on mobile devices
• Weak content with no SEO value
• No clear call-to-action (CTAs)
• Slow page speed and technical errors
• No analytics or conversion tracking in place

The solution: Website Redesign with Alanbagi.com

The client partnered with us - Alanbagi.com - for a full strategic website redesign. Together, we reimagined their digital presence with a clear focus on user experience, performance, and conversion optimization. Here's what we've implemented:

• Mobile-First Approach: With over 72% of all users visiting via mobile, designing for smaller screens first was essential. We ensured fast page speed, thumb-friendly navigation, and smooth mobile interactions.
• UX Redesign: We optimized key design patterns, simplified the overall layout, and integrated step-by-step forms that can be completed in under two minutes, which helped reducing drop-offs.
• CMS Migration: We migrated the site from WordPress to Webflow, which provided a cleaner design environment, reduced technical overhead, and improved stability - without the need for a full custom build. This decision alone saved the client thousands of dollars in development costs.
• Local SEO Optimization: We implemented technical SEO best practices tailored to the client’s geographic target market and updated the on-page content to boost local rankings and organic visibility.
• Analytics & Conversion Tracking: We set up comprehensive tracking using Google Analytics and Webflow integrations to monitor user behavior and lead flow post-launch.
• Performance Optimization: Image assets were compressed, unused scripts were removed, and the site architecture was streamlined - helping the site load in under 2.5 seconds across devices.

The entire redesign process was outlined transparently from the beginning, ensuring we could work within a clear, structured timeline.

• Total redesign investment: $11,750
• Ongoing monthly maintenance & SEO support: $1250

The results: Growth That Paid Off

Doing all these adjustments we could help our client transform their digital presence for their target audience within just one year.

• Lead volume increased by 160% within six months
• Marketing costs were cut by 42%, thanks to stronger organic visibility
• Revenue grew by 28%, driven by higher lead quality and conversion rates
• The investment paid for itself within just 11 months
• Ongoing maintenance keeps Google rankings stable and traffic growing

The monthly $1250 support package continues to deliver value by keeping the site fast and optimized, ensuring a steady stream of inbound leads and long-term digital momentum. In addition, developing an SEO content strategy, focusing on sharing the team expertise in the industry, has been publishing at least 2 articles a month to continue the SEO growth.

Final Thoughts

Redesigning your website isn’t just a design decision. It’s a smart business move to achieve long-term digital success. When done right, it improves user experience, reduces wasted spend, and helps you hit your growth goals. With the right partner, the investment pays off faster than you think and sets the foundation for long-term digital success.