OpenScope Architects Case Study

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Lead Generation, Email Campaigns, and Business Development Strategies

We've been working with OpenScope for the past two years managing their lead generation campaigns and business development strategy.

We took over their automated cold outreach targeting multiple lists of prospects in California. We channeled over 200 leads from these campaigns.

We also managed LinkedIn cold outreach automation and generated multiple leads from these campaigns as well.

In addition, we also help with other B2B strategies and work on identifying ideal leads, searching for companies that are very specific to their niche.

Recently, we helped bring a major company with multiple properties nationwide, and specifically in California, as part of this lead generation process.

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SEO and Content Management

We work with the team to manage the website content, starting with optimizing their old content and working with them on coming up with topics and targeting strategic keywords on a monthly basis.

As you see in this image, we helped increase traffic by over 100% for the period from April 2021 to December 2021, compared to the period from August 2020 to April 2021.

We also helped increase search impressions by nearly 800%, and dropped the average ranking position from 30 to 20 for all keywords.

We posted multiple articles targeting their main audience, bringing relevant traffic. Also, we were able to rank in top 5 search result position for the main keywords in their industry, which is also thanks to their expertise in their niche.

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CRM Management and Proposals Admin Support

We work with the principals on a daily basis to manage lead communications and convert them to business.

The process can be tweaked to match any architectural firm regardless of the company size and field of work. We have over 7 years of experience in this field, not only working with architects but also companies in other various fields.

We help implement the Customer Relation Management (CRM) system and channel leads coming from the different strategies and campaigns we are running.

We also help channel communication, set up appointments, lead follow-up, and finally convert leads to business by managing the proposal creation process working with project managers and other team leads.

In a nutshell, we can help your company organize the workflow, identify the prospects, convert them to leads and channel the communication, then prepare proposals and convert them to business.

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